Media platforms have this really weird ability to track user’s behavior and browsing history. How often have you logged into Facebook or opened your web browser and seen ads for your favorite band or the power tools that you need to finish your house renovations? Pretty often right. Facebook, according to the Washington Post, specifically request your permission with this as a way to scan your contacts to find similar users on your social media sites. So how exactly is that done? Unless you pay attention to the terms of agreement when first creating your account, you might have missed the request to access your phone and email contacts. As scary as it sounds, by monitoring your statuses, relationships and activities updates, media applications can predict who your close friends are.īut these media platforms also have the capability of finding the friends you should add to your networks. Social media applications such as Facebook, Twitter and Instagram have the ability to keep up with your friendships. To prove this, I will discuss the 3 ways social media invades your privacy to stay a step ahead of you, your family and your friends.ģ Ways That Social Media Knows You Better Than Your Friends and Family Do: Big data companies and scientist, then collect this data and build personas about you that can determine your age and gender, what you like and much more.Įssentially, big data companies are creating computer-based personalities based on information collected from your devices, that end up knowing more about you than your family and friends do. This data can be collected from the things you post, like, accept or search about through your devices.
Media platforms allow for users to create media accounts where they can provide behavioral, preference, and demographic data about themselves. ĭata Collection: So How Exactly Does This Work: This data is collected through your device, google searches, and things you like and post, that can help to determine “ hidden attributes about you that you didn’t even know you were sharing information about ” according to Jennifer Golbeck TED talk entitled Your Social Media “Likes” Expose More Than You Think. Now, in the advancing world of big data, media platforms such as Facebook, Instagram, Twitter and other big companies have the ability to collect information about you.
It hasn’t only made communication easier, but it has also positively influenced the dating field, sharing, streaming (television shows) education and much more.īut what if I were to tell you that emerging technology has the ability to predict our personalities and essentially know more about you than your friends and family do…Well it does! Its comes as no secret that technology has changed the way that we live our lives.
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